Indie-pop song-writer Alice Jemima caught the attention of Radio 1 DJ and Bestival co-founder Rob da Bank, first leading to a session at Maida Vale, then seeing Alice Jemima sign to Sunday Best – da Bank’s independent record label. Quietly determined, naturally authentic and with a devastating turn of phrase, Jemima creates songs that speak of universal emotions but in a way that feels direct and personal. Behind it all is Alice Jemima herself, quietly creating these slow-burn songs that draw you in and lock you under their spell. Aware of what kind of artist she wants to be, there’s no pretence and no desire to give up control. Her future aims may initially seem modest, but they’re also tinged with the determination and passion that’s got her where she is today.